What is journalism for? What is promotional writing for? What purpose do they serve? What audiences do they serve?
The purpose of journalism is “to provide citizens with the information they need to be free and self-governing” (Kovach and Rosenstiel 12). Journalists serve the general public by telling them the truth so they have the information to make their own decisions and formulate their own opinions. The purpose of promotional writing is to inform, persuade, or remind (Wang). Promotional writing serves specific groups of people called publics by providing them with information that guides them to a decision or an opinion.
In what ways are journalism and news writing similar to promotional writing? In what ways are they different?
One common trait between journalism and news writing and promotional writing is the way in which the information is communicated. Both journalists and news writers and promotional writers use mass media to get their messages to their audience. What the message is trying to get across is different. In journalism and news writing the goal is to inform readers so they may take that information and formulate their own opinions and ideas. In promotional writing the goal is to inform as well. However, promotional writers have a strategic goal. Promotional writers write in such a way that not only informs their audience but also persuades them to respond to the message.
Does news reflect reality? If yes, to what extent? If not, what is news then?
The news reflects reality, but only to a certain extent. It reflects the part of reality in which the audience is primarily interested. News companies depend on viewers and readers to make their company profitable. Companies report the public’s interests because people will read and watch what they considered interesting. When people read or view those reports, the company makes money. Therefore, the news companies report not necessarily the most important part of reality but the part of reality that will attract the most viewers and readers.